DEICY is a brand I newly designed. The request was to renew whole image although they had not changed it for a long time. As I had seen the clothes of DEICY, I felt only the shop image did not match the current staff and product image and designed the identity of “DEICY” in my way. The brand concept of DEICY was born in California and raised in New York. According to the setting, we proposed a spatial image to mix two images. The left side entrance was designed with crisp bright color with the impression that made it easy to enter, on the other right side, the calm space was created with sophisticated and high sense image of NY bred including antique furniture. I integrated two elements of making new customer recognize DEICY and existing customer shop calmly.
“DEICY Nagoya PARCO”
Address：3rd floor, PARCO west, 3-29-1, Sakae, Naka-ku, Nagoya-shi
Opening date：September, 2017