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DEICY Nagoya PARCO

DEICY is a brand I newly designed. The request was to renew whole image although they had not changed it for a long time. As I had seen the clothes of DEICY, I felt only the shop image did not match the current staff and product image and designed the identity of “DEICY” in my way. The brand concept of DEICY was born in California and raised in New York. According to the setting, we proposed a spatial image to mix two images. The left side entrance was designed with crisp bright color with the impression that made it easy to enter, on the other right side, the calm space was created with sophisticated and high sense image of NY bred including antique furniture. I integrated two elements of making new customer recognize DEICY and existing customer shop calmly.

 

“DEICY Nagoya PARCO”
Address:3rd floor, PARCO west, 3-29-1, Sakae, Naka-ku, Nagoya-shi
Opening date:September, 2017
Floor area:66.1㎡
Photo:Yasunori Shimomura

CONSCIOUS
Mayumi Ehara
Born in Hyogo Prefecture.
Established design office CONSCIOUS in 2000.

2017 GOOD DESIGN AWARD
JCD DESIGN AWARD BEST 100
SDA Japan Sign Design Award

In addition to apparel brands "Mystic", "kastane", and "DEICY", doing cafe brands design such as "Kagurazaka Saryo" tea house and "Cafe Fusion21" in 21st Century Museum of Contemporary Art, Kanazawa.
Besides interior design, designing a wide range of products from logos and packages to menus.