A new business format handled by jeans casual shop “Right on”.
The design theme is a beachside view that is natural, textured, crude, but also sophisticated.
Inside the store, we built a turret reminiscent of a beach house, and used surfboards, oar-shape wood boards, old window frames and doors as partitions here and there to bring the new&old together newness and nostalgia.
In addition, we left the message that the store is a new brand of “Right on” by interspersing displays with denim patchwork stuck on the surfboards and floats that were actually used.
We think it has become a store that makes you want to go again and again, which gives you a sense of comfortableness and nostalgia as well as freshness that you have never experienced.
NAUGHTY DOG LECT HIROSHIMA
Address：2F, 2-1-1, Ogi, Nishi-ku, Hiroshima-shi, Hiroshima
Photo：Zoom Yoshio Shiratori