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THE WHOLEDESIGN INC.
Atsuhiko Sugiyama
Concept design manager at Plan・Do・See Inc. in 2003.
Established THE WHOLEDESIGN in 2006.
A judge of RESTAURANT & BAR PRODUCT DESIGN AWARDS 2018 in 2017.

Commercial space design itself does not exist alone, but it exists associated with people, things, nature, circumstances, eras, etc. In other words, we are also design consultants. We understand and interpret those factors and propose commercial space design as a tool of “problem solution” according to the business of each client. Besides, that tool must be emotional at the same time. The space as an expression that is truly unique and new begins to transmit “raising a problem”. As a result, it creates an infinite positive cycle as “Problem raising × problem solving”. This cycle is a driving force of business, commercial space design leading client’s business to success, and the origin of design of THE WHOLEDESIGN.