Marugo Shinbashi is the first Shinbashi location of a wine bar group based in Shinjuku. Located on the crowded and well populated shopping street, Yanagidori, the new location needed to attract passers-by with its open atmosphere and casualness while also standing out. Our client asked us to create “something neither Japanese nor Western.”
We combined the Western elements of a button-tufted bench, and wine red tiles behind a Western-style curved bar with Japanese materials, such as the copper panels applied to the walls, made from copper usually used in Takaoka copperware. To enliven the space, which has a number of relaxing elements and might not grab viewers’ attention, we incorporated Marugo’s circle logo into the interior to make the space more eye-catching and memorable. The simple design is all the more effective because of the busy neighborhood.
Address: eatus Shinbashi 1F, 3-13-4, Shinbashi, Minato-ku, Tokyo
Open: Dec. 15th, 2018
Photo：Nacasa & Partners