Kushitei Ginza was planned to be the flagship location of the Kushitei restaurant brand. This brand’s restaurants are divided into “luxury,” “upper middle,” and “casual” types of restaurants based on their location and characteristics, and the flagship store is in the “luxury” category. We were asked to create a new atmosphere appropriate for the Ginza area while also drawing inspiration from the brand design concept “oriental Japanese.”
We partnered with Koji Orii of Momentum Factory Orii to create this atmosphere. We used a bronze plate color to create an impression constant change on the walls, paralleling that of the excitement and sizzling of frying kushiage. We connected the “borrowed scene” of neon signs, a characteristic scene of Ginza, visible from the window next to the slightly raised seats and connected it with varicolored dried bonsai through to the entire restaurant, including the façade, counter, raised seats and even outside of the restaurant, to pull the entire design together.
Address: GICROS GINZA GEMS 6F, 6-4-3, Ginza, Chuo-ku, Tokyo
Floor area: 66 ㎡
Open: Nov. 16th, 2019
Photo: Nacasa & Partners