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CoorsTek Gallery & Office

Gallery & office of CoorsTek, the world’s leading engineering ceramics company. The keywords for their rebranding project were described as “Pure, Repeat, and Clarity”. Those words express their product, namely, pure ceramics that repeatedly has clarity. This idea is also reflected to their new corporate identity, Dot. We planned to make people to experience CoorsTek by carrying through 3 keywords. Because lighting dots continue unlimitedly, people get confused just like they get lost in the light. The light moves interactively and shows a movie of CoorsTek’s brand and product. The office is designed also based on the same concept, “Pure, Repeat, and Clarity”. Functions of new working style are organized and very pure icons are created. We made zones with repeating icons and constructed the space by placing the zones.



“CoorsTek Gallery & Office”
Address: 2-6-1 Nishi-shinjuku, Shinjuku-ku, Tokyo
Open: 2016
Floor area: 1500㎡
photo: Nacasa & Partners inc.

Wataru Sato
1979 Born in Chigasaki Kanagawa
2003 Master degree of Tokyo Institute of Technology
2003 Joined KOKUYO
2018 Director of Creative Design Division / Chief Designer / First Class Architect

Office, co-working space, showroom, shop, F&B, etc. Planning, direction and design of various spaces / products. Major awards and prizes : German Design Award Award in 2017, BAMBOO AWARD SILVER Prize, Reddot Communication Award in 2016/2013, SDA Best Award in 2013, JCD Newcomer Award 2012, and many other awards in Japan and abroad.