Gallery & office of CoorsTek, the world’s leading engineering ceramics company. The keywords for their rebranding project were described as “Pure, Repeat, and Clarity”. Those words express their product, namely, pure ceramics that repeatedly has clarity. This idea is also reflected to their new corporate identity, Dot. We planned to make people to experience CoorsTek by carrying through 3 keywords. Because lighting dots continue unlimitedly, people get confused just like they get lost in the light. The light moves interactively and shows a movie of CoorsTek’s brand and product. The office is designed also based on the same concept, “Pure, Repeat, and Clarity”. Functions of new working style are organized and very pure icons are created. We made zones with repeating icons and constructed the space by placing the zones.
“CoorsTek Gallery & Office”
Address: 2-6-1 Nishi-shinjuku, Shinjuku-ku, Tokyo
Floor area: 1500㎡
photo: Nacasa & Partners inc.